The Ideas Library

Browse the thinking,
not just the titles.

Practical ideas drawn from interviews and kept connected to the people, companies and experience behind them.

Agentic suite for media workflows

Re-design internal processes into an agentic suite to operationalize generative AI where it delivers immediate value, for example using AI for headline creation while avoiding AI-generated visuals of people to maintain quality and resonance.

Devon MacDonaldCairns Oneil

Build credibility and AI literacy publicly

Maintain discoverability through owned content like podcasts and social media and use public recognition, while helping clients and teams develop AI literacy so they do not arrive with biased prompts or incorrect AI-driven conclusions.

Devon MacDonaldCairns Oneil

Start small and treat AI as an accelerant

Isolate manageable use cases to mitigate risk and create immediate opportunities, and position AI as a way to accelerate work so staff can focus on deeper problems rather than as a means to cut headcount.

Devon MacDonaldCairns Oneil